New edition includes up-to-date tips and strategies for speaking and dealing with NEW Media, including: blogs, podcasts, webcasts, and ezines. --- Learn to get the quotes you want, look good on camera, and sound confident and comfortable during your next media interview. In the book, TJ Walker explains: -A systematic approach to developing and delivering a memorable message -Strategies to help reduce nervousness -Tips and guidelines for looking your best on camera -A successful approach to answering tough questions -Tips on dealing with ANY interview situation -Memorable examples from key media figures -A proven, step-by-step system to create sound bites and get the quotes you want! - Strategies for speaking to new media "Everybody I work with wants the same things when it comes to dealing with the media: They want to come across as comfortable, confident and relaxed to audiences (and they’d like to actually feel comfortable, confident and relaxed too). Next, they’d like to be able come up with a clear-cut simple message, be able to deliver that message, answer questions in a thoughtful manner, and, finally, get the exact quotes or sound bites they want into the story. This book is a compilation of insights I’ve learned over the last 20 years of trying to help clients accomplish these goals." TJ Walker About TJ Walker TJ Walker, CEO and founder of Media Training Worldwide, is one of the leading authorities on media and presentation training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats. A leading corporate trainer, Walker has personally trained top executives at Unilever, Bank of America, Hess, Allstate Insurance, Charles Schwab, Akzo Nobel, US Trust, Dun and Bradstreet, The Hartford, and EMC. He is also the official media trainer of the Miss Universe Organization. Walker is the most widely published and produced media trainer in the globe, with more than 50 books, training videos, CDs, and software programs to his credit. He has also been a media columnist for Investor Relations Magazine. Additionally, Walker is known around the globe for his many years as a political commentator for the Voice of America Radio Network. More than 65,000 readers subscribe to Walker s weekly Media Training Tips Newsletter, including a majority of the Fortune 500 corporations in American. Media Training Worldwide is known as an industry leader in the media and presentation training fields. The firm produces more media and presentation training programs, in more formats, than any other firm. It is the number one media training firm listed in Yahoo! out of 30 million sites listing media training. Walker is a frequent news commentator and has appeared often on MSNBC, Fox News Channel, Court TV, and Bloomberg TV. He has also been a syndicated TV and talk show host, appearing or hosting on more than 2000 TV and radio shows. Walker has also hosted talk radio shows on seven different networks. Walker has been featured in the New York Times, NBC News, ABC News, CBS radio and most major radio news outlets. Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University. The Enemy Within It never ceases to amaze me how creative and resourceful people can be when trying to control the outcomes of media interviews. The following is a partial list of tactics used by would-be media manipulators. demanding to know all the questions that will be asked in advance setting restrictions on what topics can be addressed stating what questions must be avoided requesting that all questions be faxed in advance insisting that the written story be sent to them for final approval before publishing demanding the right to fax in their answers rather than having a face-to-face or phone interview requesting that a friendly or sympathetic reporter be assigned to their story setting a strict time limit on the interview, e.g., 15 minutes (and not because the interviewee has a plane to catch or any other urgent business) asking for the right to videotape or audiotape the interview This is only a partial list of extreme and counterproductive measures that people take to "control" the interview. In my professional opinion, all of these tactics are a complete and utter waste of time, and they can only have a negative impact on the story and your long-term reputation. (The only exception: if you are a $20-million-per-film movie star, you can get away with making demands such as these.) All of these tactics are an attempt to control the reporter. Unfortunately, the reporter is the one part of the process over which you, as the interview subject, have no control. For many people whose careers involve communication through the media, this realization is an