EFFECTIVE INGREDIENTS: Now more concentrated! This is a sweet and tangy blend of cranberries, raisins, and apples, perfect for the holidays! It effectively removes dirt without stripping natural oils and infuses the coat with aloe and sunflower oil. DIRECTIONS: Apply undiluted shampoo to wet fur (the amount determined by the animal's size), massage into a rich lather, and then rinse thoroughly. For use on cats, dogs, kittens and puppies. ETHICAL GUARANTEE: All Showseason Animal Products are made in the USA with sustainable, non-toxic, and 100% cruelty-free ingredients, fully recyclable, and eco-friendly materials. NOW MORE CONCENTRATED! This is a sweet and tangy blend of cranberries, raisins, and apples, perfect for the holidays! It effectively removes dirt without stripping natural oils and infuses the coat with aloe and sunflower oil.