Frozen custard is more than a dessert in Milwaukee. It's a culture, a lifestyle and a passion. Find the stories behind your favorite flavor at local festivals and homegrown neighborhood stands. From the stand that inspired television's Happy Days to the big three - Gilles, Leon's and Kopp's - take a tour through the history of this guilty pleasure. Learn about its humble origins as an unexpected rival to ice cream and its phenomenal success as a concession at the Chicago World's Fair in 1933 that made the snack famous. Milwaukee authors and editors Kathleen McCann and Robert Tanzilo launch a celebration of custard lore, featuring a stand guide and much more. Dig into what makes Milwaukee the Frozen Custard Capital of the World. Kathleen McCann is a Milwaukee-based writer and editor. She's currently editor of a healthcare system magazine and previously worked in media and public relations. She grew up in the area, eating A&W and Dairy Queen treats; she's since mended her ways, and sticks to frozen custard--all too regularly. Robert Tanzilo has written three books for The History Press: The Milwaukee Police Station Bomb of 1917, Historic Milwaukee Public Schoolhouses and Hidden History of Milwaukee. He is managing editor of OnMilwaukee, a daily online city magazine, where he writes about history, food and architecture. He grew up in Brooklyn, New York, on a steady diet of Good Humor, Mister Softee and Carvel, but he now prefers frozen custard over all others.