“The reality is money can be a hellish prison that holds us captive to doing whatever is necessary to stay afloat, or it can be one of the greatest sources of freedom that fuels our ability to live an incredibly meaningful, fulfilling, purposeful life. And that’s the reason I’ve decided to write this book.” –Liz Davidson Would you like to live a life free of financial worries? Of course, you would! Well, the good news is the life you want is well within your reach. Liz Davidson, founder and CEO of Financial Finesse, a company that has helped millions of Americans take control of their financial lives, wrote Money Strong to give you the tools you need to start building the life you want today. Packed with real-life stories of financial challenges overcome, this book not only serves up proven tactics for success, it shows you exactly how others have made them work. If they can do it, you absolutely can too. Page by page, Davidson breaks down concepts, shares relatable examples, and offers guided exercises to help you get the most out of every chapter. This book is like a conversation with a trusted financial coach who has your back no matter what―and who isn’t afraid to push you toward your dreams. Major brands have trusted and loved Financial Finesse for years. Now, with Money Strong , Davidson brings the company’s proven systems directly to you. Your financial wellness influences your whole life, not only your finances and everyone has room to improve. All you have to do is start. Money Strong was created to help. Let’s go. “Liz Davidson nails it with her clear-eyed insight that when you change the way you think about and manage your money, your entire life changes for the better. She expertly and emphatically shows you how to take control now. Prepare to underline, dog-ear, and highlight this essential guide." — Kerry Hannon , workplace futurist, senior columnist at Yahoo! Finance, New York Times contributor and bestselling author of Love Your Job and What's Next? “One of the stark lessons from the Covid-19 pandemic was how unprepared so many Americans were for a financial emergency, such as an unexpected job loss, and how crucial financial literacy is to workers and their families. Liz Davidson is here to save the day with her inspirational and approachable book, Money Strong. Based on her more than 20 years of financial coaching, the book’s START TM framework maps out five keys to success that anyone can employ to build the life of their dreams. With a coach like Liz Davidson on your side, how could you lose?” — Mary Beth Franklin , InvestmentNews “With deep insights into WHY we behave with money the way we do along with actionable steps to improve, there is something for everyone in Money Strong . Full of success stories from real people that will motivate and inspire, this framework is proven to work. I couldn’t put it down! This book will change lives.” — Kelley C. Long , CPA/PFS, CFP ® , personal finance speaker, writer, and coach and contributing writer, TheStreet Liz Davidson is a financial education expert and the founder and CEO of Financial Finesse, the nation’s leading provider of unbiased financial wellness coaching as an employee benefit helping millions of Americans build stronger financial futures for themselves and their families. She is the author of What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know About Your Money and the host of the podcast Financial Wellness at Work . She lives in California with her husband, son, two cats, and four dogs.