Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art. Realize the artistic expression of pioneering artists from film television, interactive media, and immersive environment. Develop an understanding of motion literacy, kinetic images and type, and the pictoral and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Hone your design and communication skills with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from case studies that illuminate how leading designers formulate ideas and solve problems. In these pages, you will find a rich understanding of the history, theory and practice of motion graphics. -- Jakob Trollbäck, Trollbäck + Company Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes: Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema. Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems Note to Kindle customers: DVD materials can be found on the companion website http://booksite.focalpress.com/companion/9780240809892/ Jon Krasner is associate professor in the Communications Media department at Fitchburg State College and coordinator of the graphic design program. Jon holds an M.F.A. in Painting from Pratt Institute and an M.F.A. in graphic design in 1994 from Boston University with a focus on digital imaging and animation. The integration of media, which is the hallmark of his work, has allowed him to synthesize the disciplines of painting, graphic design, music and motion graphics. As an educator, Jon encourages experimentation with media, exploration of concepts and sensitivity to aesthetics. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.