Winner of International Automotive Media Silver Award 2010 It was a driver's dream: Along with the full factory warranty, your car came with a guarantee of 11.5-second quarter-mile times. It was also Joel Rosen's dream, and in 1964, he set out to make it a reality. First he built fast cars. Then, taking a page from Ford's "win on Sunday, sell on Monday" strategy, he built a reputation by beating all comers on drag strips and in street races. By 1967, Rosen's Motion Performance was the place to go if you wanted a true muscle car—and, if you ordered a Baldwin-Motion Chevrolet, a muscle car with a full factory warranty. Motion Performance tells the inside story of how it all happened. Brilliantly illustrated with period pictures and modern color photos, the book takes readers along as Cobras, Chevrolets, Oldsmobiles, even Volkswagen Beetles roll into the shop to get torn down and rebuilt into cars unbeatable on the streets and drag strips. Marty Schorr gives a first-hand account of seven years of high-performance life--and of how it all came to a screeching halt at the hands of the U.S. Department of Transportation and the Environmental Protection Agency. A once-in-a-lifetime tale of power and speed, told by one of the principals who put that performance within reach, Motion Performance makes the story of a briefly and thrillingly lived dream available to everyone. "Whether you’re a diehard muscle car fanatic or just have a passing interest in American performance cars, there is no doubt that you will enjoy reading this highly entertaining book. As part of the team that built Motion Performance into the ultimate icon in the world of ‘60’s hot rodding, Schorr’s firsthand account of some of the operation’s noteworthy cars is absolutely riveting. The whole story… is very inspiring. The read is mesmerizing, as if you’re sitting on your grandfather’s lap and he’s telling you tales of all the old hot rods that he and friends built – and that’s exactly how the book is written. If there ever was a muscle car book that can send you back to those carefree, high-octane days of street racing and big-block power, this is it. A must-have book that every muscle car enthusiast is certain to read many times over.” - Hemmings Classic Car “Marty Schorr gives a first-hand account of seven years of over-the-top, high-performance life—and of how it all came to a screeching halt at the hands of the U.S. Department of Transportation and the Environmental Protection Agency. A once-in-alifetime tale of power and speed, told by one of the principals who put that performance within reach. MOTION Performance makes the story of a briefly and thrillingly lived dream available to everyone. Like a phoenix rising from the ashes, the radical new Baldwin-Motion 540 Camaro SuperCoupe was debuted at the 2005 SEMA Show and won the coveted GM Design Award!” - IMPACT (International Motor Press Association magazine) “Martyn Schorr writes about these events as if he were there right from Motion’s beginnings in 1963 — which he was, in dual roles, as the editor of High-Performance Cars magazine who moonlighted as Mr. Rosen’s advertising guy. Thus was Mr. Schorr able to provide inside information about every model that flew the Motion Performance flag, from Cobras to VWs, along with terrific street, strip and shop photos. The author also includes an illuminating introductory chapter, “Muscle in America,” that recaps the high-performance builders whose tradition Mr. Rosen upheld. Whereas other “hot-rod books” tend to be long on photography but short on accuracy and technical details, this rare exception excels on all counts.” – Dave Wallace Jr., The New York Times “Armed with an enthusiast’s memory for detail and a fine archive of period and current photography, Marty tells the tale as a car nut, business partner, friend, and overall nice guy. For over 22 years we’ve had the skinny on Don Yenko and his PA-based operation, but Joel Rosen’s story has not been told in full . . . until now. Motion Performance: Tales of a Muscle Car Builder is a must-have for any musclecar library no matter what allegiance you have—even if you hate Chevys!” – Diego Rosenberg, Examiner.com In 1964, Joel Rosen and Marty Schorr decided to turn their high-performance dreams into high-performance reality. Calling the new entity Motion Performance, they started building some very, very fast street cars. To take things to the next level, Motion followed Ford s adage win on Sunday, sell on Monday and raced its cars at drag strips on weekends and on the streets at night. Those cars beat all comers and Motion started building a reputation. By 1967, Motion Performance was recognized as the place to go if you wanted to build serious strength into your muscle car. To expand the franchise, Rosen and Schorr formed a legendary relationship with Baldwin Chevrolet, allowing any gearhead of the day to buy an 11.5-second car off the lot and it came with a full factory warranty. N