PROMO PRICE FOR LIMITED TIME ONLY. REGULAR PRICE $39.99. "Ron Roecker's 'Brand Marketing, PR and Digital Strategy Survival Guide' is a must-read by one of the most beloved and respected music industry professionals! No one understands or explains better what the fans and public like and want and/or what tactics the market and the people respond to best. For an accurate and genuine PR and marketing point of view, Ron does know best!” --Linda Moran, President & CEO, Songwriters Hall of Fame "Music makers were put on this earth to make music and anything that prevents them from doing so affects us all," said Roecker. "Now more than ever, music makers -- even if with a label -- are expected to be their own marketing departments. My goal is to help make artists more effective and efficient marketers, so they have more time to make music." Over an unparalleled two-decade career in the music business, award-winning brand marketing vet Ron Roecker has worked with hundreds of music makers -- from icons to indies -- as well as global brands and entertainment properties to develop and promote their brands, projects, initiatives, partnerships, and achievements. Roecker has compiled his knowledge, insights, tips, tools, lessons learned in the trenches and proprietary processes and created a relevant, easy-to-navigate integrated marketing survival guide specifically for music makers. Topics included: Defining Your Personal Brand Path of Purpose, Engaging Fans and Creating Fanbassadors, Pitching Spotify Playlists, Monetizing TikTok, Finding Fan Insights for Free, Understanding Your Audience, Content Creation Ideas & Social Media Strategy, Tips for a Greener More Sustainable Tour, Choosing a Charity, Nailing Media & Podcast Interviews, Taking the Fear Out of Public Speaking, Boosting First Week Album Sales, Unblocking Creative Block, Preparing for a Crisis and so much more! Included in the Survival Guide are real-world stories from Roecker's career, as well as templates, info graphics, exercises, and easy to implement tools and tips.that will empower music makers to be more effective and efficient marketers and communicators. About the Author Artists and initiatives he has worked with include OneRepublic, Kelly Clarkson, Pink, Madonna, Roberta Flack, Taj Mahal, Maroon5, Common, Lisa Marie Presley, Hiroshima, Mariah Carey, Justin Timberlake, Deborah Cox, Will.i.am., Juanes, Bon Jovi, Tina Malia, Kitt Wakely, Cheap Trick, Earth, Wind & Fire, Pete Wentz, Arlon Roth, Jerry Jemmott, Steven Chesne, The Foreign Exchange, Dave Koz, Bob James, Wouter Kellerman, Ricky Kej, Brandon Victor Dixon, Straight No Chaser, Peter Sterling, Alice Wallace, Playing for Change Foundation, MusiCares, World Wildlife Fund, Live Earth & Live Earth India, and more. Global brands include Microsoft Xbox360, Barbie, Hot Wheels, NBA, NBC Universal, Grammy Awards, Latin Grammy Awards, Teen Choice, Nestle, Diageo, Coca-Cola, Starbucks, CBS, Univision, to name a few. He has held senior positions with global marketing agencies and industry organizations, including Vice President, Communications & Artist Relations for The Recording Academy (GRAMMY Awards) and Latin Recording Academy (Latin GRAMMYs), Global Vice President, Entertainment at Taylor, VP, Brand Marketing & Creative Strategy at Ketchum, VP/Management Supervisor, Brand Marketing at MS&L. "Ron Roecker's 'Brand Marketing, PR and Digital Strategy Survival Guide' is a must-read by one of the most beloved and respected music industry professionals! No one understands or explains better what the fans and public like and want and/or what tactics the market and the people respond to best. For an accurate and genuine PR and marketing point of view, Ron does know best!" --Linda Moran, President & CEO, Songwriters Hall of Fame "Being a recording artist in this day and age is a daunting proposition. It requires a person whose chief responsibility used to be creating music to be a marketer, a technologist, a social media content creator, a booking agent, a sync house, and a dizzying array of other specialties. Ron Roecker's book is a guiding light in a dark and mysterious maze. As a producer, I know first-hand that artists having this resource will truly be a game-changer." -Scott Jacoby, Grammy-winning producer "Ron Roecker is one of the most creative and respected brand marketing professionals in the music industry. His new book "The Music Maker's Brand Marketing, PR & Digital Strategy Survival Guide" is a must-read for all artists at any level of success. Ron's well-cultivated advice, insights and smart tips to help artists navigate our ever-changing cultural landscape are spot on!" - Elizabeth Healy, President & CEO, Healy Entertainment