Updated for 2025 Launching a book, podcast, or product? This brief guide lays out the strategy and tactics I've used on 3 NYT bestsellers, and an Amazon #1 on every launch. There’s nothing secret or mysterious about a successful book launch (or a podcast or product launch). It’s simply calendar-focused attention to your goals. "Launching your book, podcast or product doesn’t have to be confusing or overwhelming. Mike breaks down the process and makes it easy to succeed." - Jared Easley, Author and Founder of PodcastMovement I developed this strategy with books, but have also had success in launching podcasts, online courses, and other products. This planner is concise and packed with practical tips. - How to clarify your true goals - Make sure you have the right brand foundation - How to ask for (and receive) endorsements from influencers - Templates for emails to your launch team But I'm a writer, not a marketer. And I hate doing sales! That's exactly why you need a proven strategy, and detailed plan. Most writers are not great marketers, but that does not mean they can't follow a plan, add their own personality, and enjoy reaching more people with their words. What if I already released my book? The good news is, you can launch, or re-launch, your book any time. "Simply put, 'My Launch Planner' is the most comprehensive, easy-to-read overview of how to successfully launch a book that I have ever read. It is full of specific How To's and What NOT to Do's arranged in an easy-to-follow calendar-like schedule. As a still-new book author, I found it super, super encouraging. " - D.P. "Publishing a book is powerful way to build your business, grow your influence, and create a platform for your message. Mike Loomis gives you his practical brand-building expertise so you can create a book launch that delivers results. If you’re worried about your launch, pour yourself a cup of coffee and read My Book Launch Planner. His guidance will build your confidence so you can launch your book, and your brand, well." - Aurora Gregory, Marketing Strategist, Business Coach, and author of the Amazon Bestseller, Get Picked: Tips, Tricks And Tools For Creating An Irresistible Speaker Proposal Mike Loomis helps people launch and grow their ideas, businesses, nonprofits, and books. After starting and selling two businesses, he's a strategic partner to bestselling authors, global non-profits, publishers, as well as startups and aspiring messengers. As a literary agent and brand manager, Mike coaches people to maximize their influence. He and his wife live in the mountains of Colorado, which happens to be an inspiring place to meet, and launch your dreams. NEED SOME OUTSIDE PERSPECTIVE? I'd be honored to review your: - Web site, blog, and social media - Business model - Book proposal or manuscript - Crazy idea Just contact me through the web site. And while you're there... Subscribe to receive insights, inspiration, and free BRAND & BOOK CASE STUDY: www.MikeLoomis.CO