PURE POWDER: Agar is a naturally gelatinous powder derived from marine red algae. VEGETARIAN SUBSTITUTE FOR GELATIN: It's the perfect vegetarian substitute for beef gelatin in any food application and makes an excellent thickener for soups, jellies, ice cream and more. GLUTEN FREE: Agar can be used as a vegan substitute for gelatin's functional properties. Gluten Free;Kosher (Triangle K);Non-GMO Packaged in the USA by a family owned and operated company since 1968. Agar is a naturally gelatinous powder derived from marine red algae. It's the perfect vegetarian substitute for beef gelatin in any food application and makes an excellent thickener for soups, jellies, ice cream and more.