Natori expands their best selling Bliss Perfection Collection, adding wireless Contour Soft Cup. Natori signature comfort at its best, you won't want to take off. This lace has been designed and engineered exclusively for Natori. Full fit support and smoothing without underwires High recovery, soft lace wraps around the body for no dig-in Wide elastic hidden at bottom band for support and built-up ballet back for smoothing comfort Stretch foam cups shape to your body, Fully adjustable straps Founded in 1977 by Josie Natori, the Natori company has stayed in business by being at the forefront of the fashion world with innovative and aesthetically pleasing designs. Expanding the signature Bliss Perfection Collection, the Soft Cup Bra provides all day smoothing comfort that you won't want to take off.