Every organisation has people working directly with customers but who don’t think they’re ‘in sales’. These talented subject matter experts are highly trusted and are in the best position to spot opportunities, develop new business and grow revenue. They are your secret army who, with the right skills, can win more business and build even stronger relationships authentically and naturally. Natural Business Development is filled with tools and techniques to help your secret army develop their skills and confidence to connect with clients, understand their needs, sell more and ensure customers not only want to work with you more but will also recommend you to others. This book will help you: · Spot opportunities, win more business and grow revenue · Identify what really matters to your customer · Earn the right to have powerful conversations · Collaborate for long term success · Get greater commitment and buy in from customers 'As a seasoned sales leader, l highly recommend anyone with revenue responsibility to read this awesome summary of sophisticated collaborative relationship management. Anyone reading this will benefit from revisiting the proven tools and practices. It is a formula for success that is humble yet empowering.' Nils J van der Zijl , Chief Commercial Officer, Softbank Robotics EMEA 'This book is a very complete representation of all the elements in Isobel's way of working: practical, easy to understand and second nature to apply. I think this book is a must have valuable resource for anybody working with clients.' Steven van Agt , Sr Director, PwC Consulting 'To deliver economic growth and create jobs we need to unleash the full potential of our workforce. This very readable book shows business leaders how to do just that in a natural and authentic way.' Sir Ed Davey , MP (Former Secretary of State for the Environment) 'Isobel's book is for executives, as well as those who have just joined a team, who want to deliver great success. The secret army that Isobel leads will transform your people, making them well prepared for the unexpected and ready to enjoy their ride.' Helen Timpe, Chatelaine du Groënhof As founder of Masterclass Training, Isobel Rimmer has helped thousands of people, including consultants, auditors, lawyers, service engineers, interior designers, politicians and even the most sales averse technicians to discover their own ability to win more business. Isobel has shown that with the right tools and techniques, everyone can learn how to win more business, naturally. Learn more at www.masterclass.co.uk