SALON QUALITY PERMANENT HAIR COLOR: Professional, ammonia free hair dye delivers vibrant, long-lasting color and 100% gray coverage at home NATURAL & NOURISHING FORMULA: Infused with argan oil, aloe vera, and shea butter to deeply nourish and strengthen hair during coloring GENTLE FORMULA FREE FROM HARSH CHEMICALS: Made without ammonia, parabens, alcohol, SLS, or silicones and formulated with gentle ingredients for a comfortable coloring experience EASY AT-HOME HAIR COLOR KIT: Complete hair color kit includes color cream, activator, after-color treatment, gloves, and simple instructions for easy application VEGAN & CRUELTY FREE HAIR DYE FOR ALL HAIR TYPES: Ethically made, suitable for all hair types, and never tested on animals, perfect for conscious beauty routines