New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world. Innovation--that elusive but vital ability to generate and foster new ideas--has been touted as the key to success in many a book, for many a year. But since the New Economy's nosedive and the market battering of some of the most loudly lauded "innovative" companies, the term's reputation has begun to seem a little tarnished. Not so fast, says Shira White in her revealing book New Ideas About New Ideas . Whether in good economic times or in bad, creativity is always the ultimate competitive advantage, and the repercussions of practicing innovation are often even more widespread and longer lasting in the latter. White's assertion that "we always need new ideas--and we need new ideas about how to get, grow, and better manage them" underpins valuable insights on where innovation begins; how ideas are developed, nurtured, valued, brought to life, and put into action; and even how an entire organization's culture can be imbued with innovation. Refreshing in its broad coverage, New Ideas is chock-full of the inspiring advice and experiences of leaders in business, science, technology, and the arts. Hot, hip, and happening is how White describes these innovators, and they include people like former AOL Internet Services president and current chairman of the organic foods company Acirca Inc. David Cole, physicist and author of The Elegant Universe Brian Greene, technology wizard Nathan Myrhvold, world-renowned architect Frank Gehry, violin virtuoso Joshua Bell, and multimedia artist Laurie Anderson, as well as the movers and shakers at companies such as Corning Inc., Genzyme Corporation, Transmeta Inc., and Macromedia. Though references to Enron have been updated, its inclusion in this otherwise motivational collection of innovation adventures seems unfortunate; the former energy giant may still be smoking hot in one sense, but revelations postbankruptcy would seem to negate much of its previous brilliance. --S. Ketchum Management consultant White begins by saying that organizations cannot teach employees to be creative. Rather, she says, organizations should seek out employees who are inherently creative. White uses the symbol H3 to represent innovative people who are "hot, hip, and happening." These individuals can look beyond current situations to see new patterns and opportunities. Based on over 100 interviews, her book cites numerous examples of creativity from companies like Capital One, Welch Foods, and Corning and from artistic innovators like composer Philip Glass, architect Frank Gehry, and musician Laurie Anderson. White achieves her goal of presenting an eclectic collection of ideas from H3 individuals and organizations, but her examples can be brief and her unifying themes difficult to pick out. She also says that this book is not intended to explain how to innovate or to describe the creative process something that might have been more useful. Recommended only for large business collections. Lawrence R. Maxted, Gannon Univ. Lib., Erie, PA Copyright 2002 Cahners Business Information, Inc. "Filled with insight about the creative process and presented most engagingly." -- New York Times "For all those interested in the mysteries of the creative process, this book is essential reading." -- Milton Glaser, founder, New York Magazine and Pushpin Studio "If every businessperson read this book, the increase in our country's productivity would be astonishing." -- Seth Godin, author, Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, and contributing editor, Fast Company "If you are searching for that elusive creative 'edge' where the best ideas are generated, don't miss this book." -- Michael Wolff, author, Burn Rate "New Ideas about New Ideas [provides] eloquent insights into how our heads create the ideas that transform busine