Exceptional Performance - The CHUG NORRIS 72 AUTOTUNE FRESHWATER 3" - 3/8OZ delivers an erratic yet natural presentation, thanks to its patented Autotune System line tie allowing freedom of movement. Innovatively designed for utmost efficiency Versatile Application - This product offers the ability to pop hard for a huge splash, work super slow, or turn a full 180 degrees from side-to-side. It's versatile for your freshwater fishing needs, ensuring a successful catch every time. Proven Big Bass catching topwater bait Quality Craftsmanship - Outfit your catch with the CHUG NORRIS 72's super sharp BKK Spear hooks. Tested tough on the largest, nastiest saltwater trophy species, this lure is sure to stand up to the most demanding of fishing conditions Innovative Construction - The CHUG NORRIS 72 marries ingenuity and efficiency, boasting a splendid HD ABS system & Triple Shield Protection. Nomad Design's meticulous eye to detail ensures lasting durability and superior performance Aesthetically Pleasing - Equipped with stunning artistic flair, this fishing lure is available in some of most popular colors, adding eye-catching appeal to complement its outstanding performance. A worthy addition to your fishing gear collection Get ready to bring big-bass action into the boat. The Chug Norris 72 Autotune is a top-notch surface lure engineered to trigger strikes from heavy freshwater predators across the U.S.—think largemouth, smallmouth, and other trophy bass on the prowl. Why this lure hits hard for U.S. freshwater species: Designed for surface “chugging”and “walk the dog” action: the 3″ body and 3/8-oz weight give it the right size and mass to draw attention yet still deliver a bold profile for aggressive bass. Autotune technology means the action is fine-tuned—ready to deliver the tantalising surface disturbance that big bass home in on. Built by Nomad Tackle with serious angler DNA: every product is crafted with input from anglers who have logged water time, so you’re getting gear that performs. Developed with freshwater predators in mind: though originally part of a range that covers salt & inshore, this variant is clearly marked for freshwater use—perfect for U.S. lakes, rivers and reservoirs. Ideal situations for use Early morning or dusk when surface activity kicks in: use this lure over flats, around structure, or near weed edges where bass move in to feed. When bass are chasing baitfish near the surface: the body size and action of this lure mimic fleeing prey in a way that triggers reaction strikes. In clear to slightly stained water: the detailed finishes in the colour range give you options from subtle to bold, helping you dial in the right presentation. For U.S. anglers chasing “that one big one”: this lure is built with quality materials and design that can handle a fight.