ALL-PURPOSE FISHING LURE: The Northland Fishing Tackle Rigged Gumball Swimbait is a versatile lure that is perfect for catching a wide variety of fish. Made with a classic round ball style jig head and gold-plated red hooks, this lure is sure to entice fish to bite. LIFELIKE SWIMMING ACTION: The paddle tail design on this soft swimbait creates a lifelike swimming action that mimics the movement of real baitfish. The durable plastic construction ensures that the lure will last through multiple fish catches before needing to be re-rigged. RIGGED AND READY: With this pre-rigged swimbait, you can spend less time rigging and more time catching fish. Each kit comes with two pre-rigged jig heads and two extra bodies, ready to cast and reel in your next catch. MULTI-SPECIES: With a wide variety of sizes and six different fishing-catching colors to choose from, this swimbait is perfect for anglers targeting bass, walleye, bluegill, and other freshwater species. This lure is a must-have in your tackle box of fishing gear. TESTED AND TRUSTED: This pre-rigged lure is tested and trusted by the team at Northland Fishing Tackle, as well as professional anglers across the country. Northland Fishing Tackle has been delivering quality fishing tackle that flat out catches fish for decades. Each product is designed by experienced fisherman, with the quality-conscious angler in mind. You can trust that this bait will perform at its best and make a great addition to your tackle box.