Some Brands Grab Our Attention. The Great Ones Win Our Hearts. In Notes from the Brand Stand , Warren Kornblum reflects on what it takes for brands to matter—not just in business, but in people’s lives. His perspective is personal, emotional, and supported by decades of firsthand experience. From building his own agency to guiding global icons and advising both ambitious startups and billion-dollar companies, Kornblum has seen branding from every angle. His core truth is clear: The strongest brands don’t just gain market share—they earn Share of Heart . Along the way, you’ll be reminded that: Purpose only matters when people can experience it firsthand. - Genuine connection endures longer than any product or promotion. - Trust is earned over time by consistently showing who you are every single day. - A true brand becomes a part of people’s lives, not just something they buy. Notes from the Brand Stand is both insightful and inspiring—a book about the beliefs behind the greatest brands and the lasting connections that make people genuinely care about them. Great brands earn a place in the heart, whether you create them or simply love them. Notes from the Brand Stand is your invitation to begin that journey—one that will change how you view brands and how they can transform the world around you. "Every chapter in Notes from the Brand Stand is insightful and inspirational . I quote from it all the time. It's full of little gems we can use with our executives and customers around the world." —Michael Traub, CEO Stihl AG " Outstanding! A masterclass in building trust with team members and consumers. It takes 'heart' to build brands, build long-term relationships, and build market share. This book is the inside track on how to accomplish all of this." —Melanie Huet, President, Home & Commercial, Newell Brands "I have known Warren for over 25 years and have had the privilege of watching him build emotional loyalty firsthand at Toys "R" Us. He brought the Toys "R" Us brand back to life for customers and associates by building genuine human connections. I applaud Warren for making the effort to share his vision on how purpose, trust, and consistency can help other brands connect authentically with their customers." —Joel Anderson, CEO Petco "At the heart of every great company and its wealth are its brands. This amazing book reveals the formulas that elevate a product into a brand." —Rishad Tobaccowala, Former Chief Strategist and Growth Officer, Publicis Groupe "Smart leaders know that in today's global, hyper-competitive markets, they need a way for their products and services to stand out. Warren Kornblum provides it." —Paul B. Brown, Co-author of the International Best-Seller Customers for Life "About time Warren wrote a branding book—he's been the master, the visionary walking the branding walk for many decades." —Peter Samuelson, Philanthropist, Film Producer, and Author "Every great brand starts and ends with purpose, both personally and corporately, and connects people to that purpose in a meaningful way. If this is your goal, this book is for you." —Greg Ahearn, President and Chief Executive Officer, The Toy Association " Notes from the Brand Stand captures Warren's incredible wisdom and instincts when it comes to consumers. His reflections are a reminder of his deep understanding of what it takes to forge authentic and lasting connections in today's world." —Onney Crawley, CMO, Goodwill Industries International "Building emotional connections and helping brands achieve Share of Heart is not only Warren's passion, but it's also the legacy of his incredible career." —Myca Lee, Founder/CEO, Enrich 360 Warren Kornblum has built and led brands across various industries worldwide. Equally comfortable with legacy companies and ambitious startups, whether in traditional retail or digital platforms, he combines global leadership experience with hands-on advisory work. His mission has always been the same: to help brands earn not just attention but a place in people's hearts.