Long Lasting Volume Shampoo - Be fine with being fine. This color safe shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for. Get The Body You've Always Wanted - Turn your hair volume all the OUAI up with this thickening shampoo that delivers a fuller, more voluminous look. Biotin, hydrolyzed keratin and chia seed oil deliver essential nutrients that help to strengthen, reduce frizz, tame flyaways and add weightless body that lasts. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. Perfect Stocking Stuffer Size - This compact travel-friendly product makes an ideal holiday gift or stocking stuffer, offering a thoughtful way to share beauty favorites without taking up extra space. This color-safe, hair volumizer shampoo breathes life into fine, flat hair with strengthening keratin, Biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. And did we mention it's the perfect shampoo for color treated hair? Yes OUAI. Follow with Fine Conditioner for best results.

Is this recyclable? Yes, I am fully recyclable!

How To Use
Thoroughly wet hair from roots to ends. Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp. Rinse hair shampoo. Make sure to squeeze out excess moisture before pairing with Fine Conditioner.

Key Ingredients: Biotin, chia seed oil, hydrolyzed keratin

As always, all our products are: cruelty-free, gluten-free, paraben-free, phthalate-free, SLS-free & SLES-free

The Scent: Mercer Street
Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Top Notes
Italian lemon, orange, peony, iris, lily

Base Notes
Musk, orris

Middle Notes
Magnolia, jasmine, rose damask