"This new second edition of a classic updates crisis examples and case studies but retains its multidisciplinary coverage to provide an integrated approach to crisis communication and the entire management process." ―THE MIDWEST BOOK REVIEW "The new edition updates an immensely valuable book for students and practitioners. If you want to learn how to prepare for the inevitable crises that occur in organizations, then you need to read this book." ―Phillip G. Clampitt, University of Wisconsin, Green Bay " Once again, Dr. Coombs′ book has set the standard by which all other books on crisis management are measured. This book is well written, thoroughly researched, and contains both historical and up-to-date crisis examples. It owns the market, as far as I′m concerned. There is nothing better." ―Keith M. Hearit, Western Michigan University Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. New to the Second Edition: Provides new and updated crises examples and case studies throughout: The book includes new coverage of terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. - Explores the role of the Internet and new technologies: This edition provides expanded and integrated coverage on the growing importance of the online environment to crisis communication and management. - Offers a stronger discussion of crisis exercises: Expanded "What Would You Do" mini-cases allow the reader to apply book concepts to short cases based on actual events. - Includes a n ew case study appendix: Readers can use the list to select a case for further study. "Ongoing crisis Communications has done public relations professionals a favour by bringing together research from a number of disciplines that would have been difficult to find otherwise in a single book." ―THE FINANCIAL EXPRESS -- The Financial Express Published On: 2007-08-03 "This new second edition of a classic updates crisis examples and case studies but retains its multidisciplinary coverage to provide an integrated approach to crisis communication and the entire management process" ―THE MIDWEST BOOK REVIEW -- James A. Cox ― The Midwest Book Review Published On: 2007-10-05 "An important college-level guide for both undergrad and graduate courses in public relations, management, or crisis communications." ―MIDWEST BOOK REVIEW -- Midwest Book Review - Internet Bookwatch, September 2007 ― Midwest Book Review - Internet Bookwatch, September 2007 Published On: 2007-12-26 W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University.  His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication . He is the current editor for Corporation Communication:  An International Journal .  His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons , and the Journal of Business Communication .