GENTLY & EFFECTIVELY CLEANS TEETH & GUMS: Orajel training toothpaste helps remove food and plaque with brushing for cleaner teeth. FLUORIDE-FREE TRAINING TOOTHPASTE: Our fluoride-free formula is safe if swallowed when used as directed. NATURAL WATERMELON FLAVOR: Great flavor helps encourage brushing. Kids love the taste! 100% NATURALLY SOURCED INGREDIENTS: Free from parabens, sugar, gluten, silicones, alcohol, sodium lauryl sulfate (SLS), dairy, aspartame and artificial preservatives, colors, dyes & sweeteners COCOMELON: Make learning healthy brushing habits fun with Orajel toothpaste! Let JJ join in your kids’ daily routine!