Deep Cleaning Formula: Our original cleansing powerhouse combines shampoo and conditioner in one satisfying lather for a gentle yet incredibly effective clean that will leave your dog smelling fresh and looking fabulous Gentle formula for sensitive skin: Shampoo's lighter consistency means fewer chemicals and no thickening agents, which are often linked to skin irritation, allergies, and other health issues. Softer, shinier & healthier fur + skin: Provides major TLC for fur + skin. Nourishes, softens, and shines. Reduces itchiness: Aloe vera soothes and cools the skin, making it ideal for relieving irritation and promoting skin health in dogs. Coconut oil provides moisture and conditioning to the skin. Organic essential oils: Light sage breeze scent for the freshest pup on the block. Clean & sustainably sourced: Made with the safest ingredients. Non-toxic, vegan, cruelty-free, pH balanced for dogs, no harsh chemicals, alcohol-free, paraben & sulfate-free, sustainably-sourced and made with love in the USA.