Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy. John Larish has written many articles for popular and technical publications and has appeared as a guest speaker at meetings for many organizations both in the United States and overseas, including the American Management Association, Photo Marketing Association, Electronic Industries Association, Society of Photographic and Science Technology of Japan in Tokyo, Consumer Electronic Association, the IS&T, and others. The Society of Motion Picture and Television Engineers, the Biological Photographers Association, Society for Information and Science Technology, and the Optical Society of America have published his technical papers. He reported for more than a dozen years on business and technology for WXXI-AM radio and was the imaging analyst for YNN (formerly R-News), a television news channel in Rochester, New York. He has regularly appeared on other television and radio talk shows. John was a founding Editor/Publisher of Electronic Photography News, the earliest monthly publication in that field. He is also currently or has been a contributing editor for several publications including Advanced Imaging, Digital Imaging, PTN, International Contact, and Photo Industry Reporter where his Technology Tomorrow column appeared. He has been a contributing writer to a number of other publications such as the Rochester Democrat and Chronicle, San Jose Mercury News, and Optics & Photonics News Used Book in Good Condition