ELASTICIZER: Our iconic, multi-award-winning, supercharged formula to instantly hydrate and strengthen your hair, add shine and reduce frizz. HOW TO USE: Apply Elasticizer liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair’s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal. For best results, use regularly, once to twice a week, can be used more frequently. RESTORE YOUR HAIR: Strands feel like straw? Frizziness out of control? Or simply want to improve the condition of your hair? A weekly fix of Elasticizer is the answer your hair's been waiting for. IDEAL FOR ALL HAIR TYPES: Unlock the secret to conditioned, bouncy and nourished hair with our pre-shampoo hydrating hair mask. You'll experience a smoother texture, no more frizz, plus restored elasticity and bounce instantly. SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.