BRIGHTENING SHAMPOO: Pure Blonde/Silver Purple Shampoo for blonde, silver, grey, platinum and brassy hair tones. A great color shampoo for highlighted and bleached hair. HOW TO USE: Apply our Pure/Blonde Silver Brightening Daily Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds. BRIGHTENS AND REVIVES: This nourishing shampoo refreshes dull, brassy blonde, and grey platinum hair. It dramatically enhances shine and keeps strands glossy without staining the hair. IDEAL FOR BLONDE/SILVER HAIR: The ideal toner shampoo for blonde and silver hair. This anti-yellow and anti-orange shampoo helps keep color looking fresh for longer and leaves hair softer, shinier and more manageable. SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.