RE-MOISTURIZING SHAMPOO: This moisture shampoo delivers the full hydration boost hair needs. Use this shampoo for dry or frizzy hair to transform and leave it soft, smooth and shiny. HOW TO USE: Apply our Re-Moisturizing Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds. Rinse well and repeat if necessary. Follow up with the appropriate Philip Kingsley Conditioner and Scalp Toner. IMPROVES STRENGTH AND ELASTICITY: Hydrolyzed Elastin in this smoothing shampoo adds strength, body, and reduces breakage. Improves your hair's strength and elasticity. IDEAL FOR COARSE HAIR TEXTURES: An ideal hair shampoo for frizzy, wavy and curly hair types. Ideal for all coarse hair textures. SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.