PPC and the Power of Pay Per Click Advertising: How to Build ROI-Driven Campaigns with Google Ads and Paid Social Turn clicks into customers. Make every pound of ad spend work harder. Pay-per-click advertising is one of the most powerful and measurable tools in digital marketing. Yet for many business owners and marketing professionals, it feels overwhelming. Budgets vanish, campaigns underperform, and ROI seems elusive. PPC and the Power of Pay Per Click Advertising cuts through the noise, providing a clear roadmap to create campaigns that deliver. Written by Christian Strutt , founder of Milton Keynes Marketing , this guide shows how to plan, build, optimise, and scale PPC campaigns across Google Ads, Bing Ads, and paid social platforms like Facebook, Instagram, LinkedIn, and TikTok. Part of the Digital Marketing Mastery Series , this book gives practical strategies any business can use to grow with PPC. What You’ll Learn ✅ The Role of PPC in Marketing – Why it matters and how it complements SEO and social. ✅ Choosing Platforms – Strengths of Google Ads, Bing Ads, and social advertising. ✅ Goals and Budgets – Set ROI-driven objectives and allocate spend wisely. ✅ Keywords and Audiences – Reach the right people at the right time. ✅ Ad Copy That Converts – Headlines, CTAs, and writing principles. ✅ Campaign Structures – Build accounts that scale without chaos. ✅ Bid Strategies – Balance automation with manual control. ✅ Remarketing – Re-engage past visitors and abandoned carts. ✅ Analytics and Tracking – Essential KPIs and attribution models. ✅ Scaling Campaigns – Expand safely across platforms and geographies. ✅ The Future of PPC – AI, automation, and privacy-first targeting. Who This Book Is For Business Owners wanting more leads and sales without wasted spend. - Marketing Professionals looking to refine PPC expertise. - Startups and Entrepreneurs competing in crowded markets. - Agencies and Consultants seeking proven client frameworks. About the Author Christian Strutt is the founder of Milton Keynes Marketing , a UK digital agency specialising in SEO, PPC, social media, and web design. With years of experience managing campaigns for SMEs and global brands, Christian has built a reputation for turning ad spend into measurable growth.