PREVIEW COPY: No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses BUILD AN UNSTOPPABLE MARKETING MACHINE The big brands want you to take their marketing strategies as gospel, leaving “ordinary” business left chasing their tails. For most businesses, squandering thousands on boosting brand awareness, follows, and likes, is a fool’s errand. Cut the B.S. and take your business from “ordinary” to extraordinary. Dan Kennedy joins forces with fellow heavyweights, Darcy Juarez and Marty Fort, to learn how to skyrocket sales, retain customers, and master Dan’s 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: Rule #1: There Will ALWAYS Be an Offer or Offers Rule #2: There Will Be Reason to Respond Right Now Rule #3: You Will Give Clear Instructions Rule #4: There Will Be Tracking, Measurement, and Accountability Rule #5: Only No-Cost Brand-Building Rule #6: There Will Be Follow-Up Rule #7: There Will Be Strong Copy Rule #8: It Will Look Like Mail-Order Advertising Rule #9: Results Rule, Period. Rule #10: You Will Be A Tough-Minded Disciplinarian and Put Your Business on a Strick Direct Marketing Diet