TEAR-LESS: As gentle to the eyes as pure water. Our Baby body wash and shampoo is perfect for newborns. Our solution is clinically tested to be hypoallergenic, dye-free and pH-balanced. GENTLE FOR NEWBORNS: PURA D'OR Baby Shampoo and Body Wash contains select nutrients which is perfect for babies with sensitive skin as it helps your little one’s delicate skin retain its natural moisture all day long. It gently cleanses your newborn's sensitive skin and hair with an ultra-mild formula. FRAGRANCE-FREE FORMULA: This gentle-formulated baby shampoo and body wash does not contain a strong, artificial scent that irritates sensitive skin, making this a favorite among expectant mothers especially those with sensitive noses. SELECT NATURAL INGREDIENTS: The Aloe Vera based baby body wash and shampoo gently cleans your baby from head to toe without harsh cleansers, sulfates or parabens. Our caring formulas are created without dyes, parabens, phthalates, or sulfates.