Can you recognize phenomena that make or break your success that you need to manage and measure? Discovering these forces is the foundation for your strategy and continuous learning, your path to growth. Can you create a bridge between strategy and everyday operations? This book is a paradigm-buster in Customer Centric Commercial Management for growth and turnaround. It introduces the Operating System for Commercial Management, which gives you clarity, energy, and empowerment through purpose. People make companies, data should support and serve them. This book is the ideal inspiration for C-level executives with commercial responsibility in midcap and large B2B companies. You will get tools to turn complexity into clarity and synergies. With the tools and practices outlined by the author and the help of the Operating System for Commercial Management, you will learn how you can discover outside-in and bottom-up insights. Once you figure out the market dynamics, you can design and bring together your strategy for growth inside-out, building on your unique strengths. The goal is to recognize competitive advantage from offerings and capabilities you already have and to design compelling use-case-driven solutions that empower your employees, customers, and partners.