The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade. “Daniel Delis Hill's book will prove of significant interest to scholars of popular American dress, researchers in men's fashion and to historians of the period. It represents a focused account with a strong basis in sound primary research and is engagingly and accessibly presented.” ― The Journal of Dress and Culture “Delis Hill's book will prove of significant interest to scholars of popular American dress, researchers in men's fashion, and to historians of the period. It represents a focused account with a strong basis in sound primary research and is engagingly and accessibly presented.” ― The Journal of Dress History Daniel Delis Hill has worked as a retail fashion illustrator, catalog art director, and creative director of fashion photography. He also taught in the fashion departments of Virginia Commonwealth University, Richmond, and the University of the Incarnate Word, San Antonio. He has written ten books on fashion and American popular culture, including Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies, and Dress and Identity in America: The Baby Boom Years 1946-1964. In addition, he has written a number of essays for the Berg Encyclopedia of World Dress and Fashion and American National Biography (Oxford University). Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self , (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books.