Design your own personal chef business plan with the help of prompts so you'll always know where you’re going and what you need to do next. Topics covered include operations, budgeting, marketing, and competitive advantage. You'll think through and detail all the key elements of how your business will run. Because a goal without a plan is just a wish. Authored by a personal chef with 10+ years of experience plus many years of catering and banquet experience prior to starting and building that personal chef business. Table of Contents: Why a Business Plan? - How to Visually Design Your Plan - What Services Will You Offer? - Who is Your Target Market? - What are the Benefits of Hiring You? - What Makes You Different - The Competition - You vs Your Competitor - Marketing Strategy - Marketing Tactics - Turning Leads into Clients - Turning Clients into Referrals - Operations Plan - Budgeting - Final Summary - Resources Printed in black and white with paperback cover.