Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformation In Personality Isn’t Permanent , Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. He offers practical, science-based advice to for personal-reinvention, including: • Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes • Why you should never be the “former” anything--because defining yourself by your past successes is just as damaging to growth as being haunted by past failures • How to design your current identity based on your desired future self and make decisions here-and-now through your new identity • How to reframe traumatic and painful experiences into a fresh narrative supporting your future success • How to become confident enough to define your own life’s purpose • How to create a network of “empathetic witnesses” who actively encourage you through the highs and lows of extreme growth • How to enhance your subconscious to overcome addictions and limiting patterns • How redesign your environment to pull you toward your future, rather than keep you stuck in the past • How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome Filled with strategies for reframing your past and designing your future, Personality Isn’t Permanent is a guide to breaking free from the past and becoming the person you want to be. "This is a generous, empowering and purposeful book. If you're ready, it will help you unlock a future that you may have been brainwashed into believing wasn't possible. Worth sharing a copy with someone you care about."  —Seth Godin , author of  This Is Marketing    “ Personality Isn't Permanent  is possibly the best self-help book I've ever read, and a book that will redefine the genre. After this book, it's no longer good enough to talk about untested theory—Hardy backs everything up with both amazing stories and cutting edge, tested science, while still making it actionable to anyone. Best part: this is the book that destroys all the useless personality test peddlers that infect the world."  —Tucker Max , author of I Hope They Serve Beer in Hell   "In  Personality Isn’t Permanent , Hardy crushes an outdated paradigm and gives you the process to create a bigger, bolder future."  —JJ Virgin , author of The Virgin Diet   "Ben Hardy is proof of what he writes about. He keeps getting better and better--and so can you." —Ryan Holiday,  author of  Stillness is the Key   "For those looking to up their game,  Personality isn't Permanent  is more than a hopeful and fascinating read, it is utterly applicable. In the crowded genre of self-help/business, Benjamin Hardy's book is a game changer." —Richard Paul Evans , author of The Christmas Box   “ Personality Isn't Permanent  beautifully illustrates why people get stuck and provides a science-based process to help you transform yourself and your life. This is required reading for anyone who wants to improve their self-awareness and success!”  —Dr. Tasha Eurich , author of  Insight     " Personality Isn't Permanent  is a supremely brilliant work and a must read. You can rewrite your story." —Glenn Morshower , award-winning actor, producer and director "Dr. Hardy enlightens you on the role trauma plays in shaping personality. Change is possible when past traumas are healed. Personality is in a continual state of change. This book will help you write your future story." -- Dr. Donald Wood , Founder/CEO Inspired Performance Institute "Given the importance of this book, it should sell millions of copies. It's novel, timely, and transformational."-- Joe Polish , founder of Genius Network and Genius Recovery " Personality Isn't Permanent is the book we all hope is true. And Ben Hardy makes the most compelling and hopeful case that it is. Revolutionary."-- Richie Norton , author of The Power ofStarting Something Stupid "As the saying goes, the future isn't what it used to be. Benjamin Hardy illustrates this truth perfectly in Personality Isn't Permanent , providing both method and motivation to frame your future as the best version of you. -- Harvey Mackay , author of Swim With The Sharks Without Being Eaten Alive " Personality Isn't Permanent provides a robust science-backed roadmap for helping you rewrite your self-limiting stories--and to keep writing and editing them for success throughout your lifelong journey."-- Dr. Steven G. Eisenberg