Real Colloidal Oatmeal, Aloe Vera, and Spirulina to help calm and relieve dry, itchy skin. Panthenol (B5), Biotin, and Vitamin E to help revitalize and strengthen for a silky, shiny, healthier coat. Creamy Shea Butter, Argan Oil with Omega 6 & 9 helps protect skin with optimal softness, hydration and shedding control. Natural deodorizers help remove tough odors with a longer lasting freshness. Manufactured in the USA by Straight Arrow Products, Inc a family founded and family owned business employing US families since 1970 Pet Me Colloidal Oatmeal Shampoo is a natural, gentle cleaning, pH balanced 5 in 1 pet shampoo. It cleanses and soothes dry, itchy skin with colloidal oatmeal, aloe vera and spirulina. Detangles with panthenol and biotin to add moisture and strength to coat. Plus deodorizers help remove tough odors with a longer lasting freshness. Cruelty free, gluten free, and vegan.