Deep-cleansing formula brightens white or light-colored fur effortlessly Deeply Penetrates your pet's coat for a thorough clean Enriched with natural silk botanicals for improved softness Suitable for all coat types, making this a versatile shampoo for dogs, cats, horses and more! Directions: Wet Coat thoroughly. Apply a generous amount of Pet Silk Bright White Shampoo and work into a luxurious lather. Rinse and Repeat for maximum results. After, apply Pet Silk Bright White conditioner to detangle, condition, moisturize and improve your pet's coat shine! For best results, finish with your choice of Pet Silk Finishing products. Product can be diluted as much as 16:1