Photography

$23.42
by Barbara London

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This best-selling introductory photography text teaches students how to use the medium confidently and effectively by emphasizing both technique and visual awareness. Comprehensive in scope, this book features superb instructional illustrations and examples in its clear presentation of both black and white and color photography. London offers extensive coverage of digital imaging and the latest technological developments, such as Web page design and formatting photos on CD-ROMs. Why is this the #1 photography text year after year? Because no other source does so much so well. The eighth edition of Photography teaches the skills you need to use the medium confidently and effectively, emphasizing both technique and visual awareness. It features: ,/P> Complete coverage. What you need to know about black-and-white and color photography, plus special techniques such as lighting, close-up photography, and more. Digital imaging. Two updated chapters on digital imaging reflect cutting-edge technology. An emphasis on seeing photographically. Includes not only technical information, but also insight about flaw to make your pictures better. The text gives special attention to the visual choices photographers make about elements such as sharpness, tonality, and cropping. An easy-to-follow format. Each topic is discussed on a set of facing pages using photos, drawings, text, and captions. New to this edition: Revised and updated digital-imaging chapters. - Two new Photographer at Work profiles expand this popular coverage of contemporary photography. - Updated coverage of color photography reflects changes in this dynamic field arid brings the text into the 21st century. - Striking new fine-art images representing a range of photographic styles. Unique FREE online study resoiurce...The Companion Website www.prenhall.com/london For Students Interactive simulations and demonstrations that help you understand photo and lab processes. - Chapter objectives that help you organize the key concepts for each chapter. - Quizzes with multiple-choice, true/false, and fill-in questions that give you instant feedback and scores. A built-in e-mail routing option lets you forward quizzes to your instructor. - Useful web links for each chapter as well as an online glossary. For Instructors The Art Central section includes teaching resources from the Instructor's Manual with lecture hints, class activities, and mare, coordinated to each chapter. This module is accessible through a password provided by your local Prentice Hall representative. - The Syllabus Manager is an easy way to create and post your syllabus online. More than a million copies of Photography are now in print. Many people who have used this book have become professional photographers or photography instructors, or are continuing to pursue their personal interest in photography. Whatever your interest in photography, this book is designed to teach the skills that you will need to use the medium confidently and effectively. The emphasis of this edition continues to be in two major areas—technique and visual awareness. The technical material helps you learn how to control the photographic process, or as Ansel Adams put it, to "understand the way that the lens 'sees' and the film 'sees.'" Equally important, this book can help you see by showing you the choices that other photographers have made and that you can make when you raise a camera to your eye. Clarity and convenience have always been a focus of this book. In this edition even more effort has been made to organize and format information into an easy guide for beginning photographers and a quick reference for those with experience. The easy-to-use format has been maintained, with every two facing pages completing a single idea, skill, or technique. - Boldfaced topic sentences outline the text on every page. - "More About. . ." boxes on many pages cross-reference related topics in other parts of the book. The general organization of technical information has been maintained, with updates for this new edition. General photographic techniques are covered completely in Chapters 1-8: camera, lens, film, exposure, developing and printing black-and-white film, and mounting. - Chapters 10 and 11 expand and update information on digital imaging, focusing on the information that beginning students need to know. - Chapters 9, 12, 13, 14, and 15 cover color photography, lighting, special techniques (such as making cyanotypes), view camera use, and a specialized method of exposure and development—the Zone System. - Throughout the book, changes have been made to meet the needs of students using more digital imaging. - A fully illustrated Troubleshooting Appendix, beginning on page 400, groups together technical problems, their causes, and ways to prevent them. Improving visual awareness is a major emphasis of the book. Many demonstration photographs make topics easy to understand. Throughout the book you

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