This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK. This is a great read for those who may have a future in academia and just for anyone else that may wonder what the next step is in getting a story pitched Madeline L. Moore WordPress.com "William Tyson has written the practical guide to communicating knowledge with broad audiences. This how-to-guide of handling the media for academia is a unique book that should be used as a reference for researchers, faculty and scholars." Under the Crown of Agriculture "In Pitch Perfect, author William Tyson provides a practical how-to guide for academics wanting to engage with traditional and new media. The book reads like a primer on the field of journalism with applications for academia....The content of this book would be a good selection for academics who have valuable and newsworthy expertise or initiatives and are seeking to make these advances." NACADA Journal (National Academic Advising Association) "REVIEWER'S CHOICE Pitch Perfect is a 'must' for any collection strong in media communication, business and public relations. It covers the basics of how to attract media attention, offering examples and anecdotes from different academic disciplines to show how to explain research to a larger audience than fellow academics. It considers common issues and offers a fine survey for scholars unused to handling the media, and is a 'must' for any education or college-level holding." Midwest Book Review "Interesting Read" The Hispanic Outlook in Higher Education "A primer on communicating knowledge and ideas to broader audiences via print, broadcast, and online media." The Chronicle of Higher Education “This new book from William Tyson discusses the many ways to share information to a wider public through mediums such as blogs and Twitter. Through case studies, the book will guide you through the essentials of communicating with your audience.” NILOA (National Institute for Learning Outcomes Assessment) Newsletter “I have benefited from Bill Tyson’s counsel for more than twenty years. Pitch Perfect is his much-needed primer telling faculty readers what they need to know if they want to make what they know, and have discovered, important to other people. Here is a volume truly chock full of practical advice offered in a context that helps make the mysterious rational.” Robert Zemsky, Education Professor and Chairman The Learning Alliance for Higher Education, University of Pennsylvania “In a time of growing scientific, technological and ethical complexity in all aspects of our lives, the need for researchers and the academic community to reach out to the public has never been more important. Pitch Perfect provides easy access for the interested, but hesitant academic to get involved in some of the most important national and international conversations of our time. Bill Tyson has provided the tools for getting important information off the sidelines and into the national dialogue without compromising objectivity and scholarship.” Thomas S. Litwin, Ph.D. Director, Clark Science Center, Smith College "Reading this book is like sitting down to a long, pleasurable conversation with your own private media consultant. Chapter by chapter, you learn everything from the deceptively simple task of how to frame clear and compelling media messages to preparing for a media interview. Bill Tyso