Become the unexpected candidate who lands ultra-competitive career and academic opportunities . We all want to compete at the highest level in our careers and land dream opportunities. But what do we do when the number and caliber of competitors are high, and others tell us we don't have any chance of getting selected? In Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities , Dr. Vicki Johnson, admissions expert and nationally recognized founder of ProFellow, offers her breakthrough MATCH ME Formula®, which has helped thousands of people go from rejected to selected. You'll learn how to overcome the discouragement of gatekeepers and apply the seven elements of a winning application to create an exceptional personal pitch in writing and speaking. If your goal is to enter an elite career track, get accepted to top universities, win nationally competitive fellowships and awards, attract business investors, and land special opportunities, this book is for you! You'll learn how to: Overcome mindset challenges that sabotage your effort - Define your goals and identify opportunities that are a perfect fit - Develop a memorable and compelling pitch, tailored to each opportunity - Express your unique story on paper and in interviews - Land the opportunities you have your heart set on! Pitch Your Potential  is the state-of-the-art book on the personal pitch that will help you develop your self-confidence and land dream opportunities in an increasingly competitive world. "I've seen thousands of founders and world-class storytellers through my work as an investor and in our competitive Milestone Maker program, and Vicki's process is second to none. Pitch Your Potential distills her brilliance into a playbook that will transform how you tell your story and open doors you never imagined." ― Nicola Corzine, Founding CEO of the Nasdaq Entrepreneurial Center and the competitive Milestone Makers program "It's more important than ever for emerging leaders to convey their personal mission to achieve impact. Pitch Your Potential teaches the values-based communication strategies to lead with purpose. It will change the way you approach the competitive job and university market." ― Dean Fealk, bestselling author of Impact the World "Having worked with changemakers around the world, I know how vital it is to communicate your unique value. Pitch Your Potential distills that skill into an accessible, inspiring formula that will help you become an above-and-beyond candidate." ― Roshan Paul, Executive Director of Surge Climate Talent, and bestselling author of The New Reason to Work "Vicki offers a powerful guide to telling your story with authenticity while unlocking opportunities you once thought were out of reach. This is essential reading for young professionals pursuing graduate study and stepping into leadership in public service." ― Jorge Luis Paniagua Valle, Chief Operating Officer at Govern for America Have you ever applied for a sought-after job, university spot, award, or leadership opportunity, and after receiving a rejection, wondered why some people get selected and others don’t? Often, the winners are who we expect―those who work at top companies, went to top schools, have a perfect GPA, or have a résumé full of awards. Yet sometimes the winners are less experienced or credentialed than we are, leaving us to wonder, What do they have that I don’t? The secret of the selected few is not a good résumé, high IQ, or innate talents. The winners have a unique skill: they pitched a confident and compelling vision of their future potential that expressed their alignment, authentic desire, and unique contribution. Their story is what helped them edge out other top contenders. The good news is that anyone can develop their self-confidence and become a great storyteller who lands elite opportunities against the odds. Pitch Your Potential is for those of you who aim to pursue elite career opportunities but have yet to unlock the power that makes you a confident and exceptional candidate in every competitive sphere you enter. You’ll learn the proven MATCH ME Formula®, which encompasses the seven elements of a winning application. This formula provides a framework for crafting a winning application story that leverages your lived experience and builds your confidence and skills so that you can sell you in any competitive application process. It includes the stories of real people who overcame the odds of failure and demystifies what selectors are really looking for in candidates. You’ll also learn how to recognize and overcome both external and internal obstacles that impact your mindset and hold you back from success. Access this guidebook for a formula that has worked for thousands and achieve your highest potential. Praise for PITCH YOUR POTENTIAL “I’ve seen thousands of founders and world-class storytellers through my work as an investor and in our competitive Milestone Makers