𝗣𝗘𝗥𝗙𝗘𝗖𝗧 𝗙𝗢𝗥 𝗬𝗢𝗨𝗥 𝗟𝗜𝗣 𝗧𝗢𝗡𝗘 – Awarded Allure Magazine’s ‘Best Lipstick’ and ‘Best Red,’ Cake Batter takes the guessing out of your shade matching. Now available in both red and nude, all Cake Batter shades come in different undertones personalized to different skin and lip tones—so you can finally achieve your perfect color. There are no “universal” shades, only ones made personally for you. 𝗖𝗢𝗠𝗙𝗢𝗥𝗧𝗔𝗕𝗟𝗘 𝗙𝗢𝗥𝗠𝗨𝗟𝗔 – Cake Batter’s one-of-a-kind formula applies like butter and never feels heavy—keeping your lips soft and moisturized all day long. Packed with skin loving ingredients like avocado oil and vitamin E, you can feel comfort knowing your lips feel just as great as they look. 𝗟𝗢𝗡𝗚-𝗟𝗔𝗦𝗧𝗜𝗡𝗚 𝗤𝗨𝗔𝗟𝗜𝗧𝗬 – Superior longevity and patented pigment-technology offer you freedom from constantly reapplying. Cake Batter may tint your glass, but it won’t leave your lips unless you want it to. 𝗩𝗘𝗥𝗦𝗔𝗧𝗜𝗟𝗘 𝗨𝗦𝗘 – One swipe is all you need for full-coverage over any lip tone—one touch is all you need for a subtle flush of color. Use Cake Batter as your go-to lipstick, lip tint, or lip liner with a precision-based applicator and pigments that stretch with you. 𝗖𝗟𝗘𝗔𝗡 𝗕𝗘𝗔𝗨𝗧𝗬 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 – Wear your look confidently knowing that Cake Batter’s clean, vegan, paraben-free, gluten-free, and certified cruelty-free formula is doing all good and no harm to your lips. 𝗔𝗪𝗔𝗥𝗗-𝗪𝗜𝗡𝗡𝗜𝗡𝗚 – Winner of 15+ awards, including Oprah’s Beauty O-Ward and a spot on TIME Magazine’s Best Inventions list, Cake Batter stands above the rest in the market and on your FYP. Ditch the “universal” shade myth—Cake Batter by Pound Cake is where color meets correctness. This semi-matte, hydrating liquid lipstick is intentionally formulated for all lip and skin tones, delivering vibrant, flattering color that works with your undertone, not against it. Packed with avocado oil for moisture and comfort, it glides on like a liquid lip balm but sets with the staying power of a lip stain. Choose from bold reds (like true red, berry red, warm red, cool red, and blue-red) and layerable nudes and browns (including mauve, pink-brown, coffee, and rich) that actually show up on a wide range of lip tones without going flat, ashy, or gray. Designed to suit light, warm, and dark skin tones, this clean, vegan, and cruelty-free formula skips the cheap ingredients and delivers nothing but quality.