With the acceleration of technological change, new and distinct generations are created faster than before. Generational boundaries become more fluid. Multiple age groups have different generational mindsets, distinct worldviews, and varied spiritual needs. How, then, do preachers speak to congregations that comprise four to five separate generations? Preaching to a Multi-generational Assembly addresses how to effectively and credibly preach to all generations at the same time. In Preaching to a Multi-generational Assembly Andrew Cal Wisdom offers a credible, new homiletic model to make Catholic preaching more exciting, accessible, and effective for both the assembly and preacher by making it more generationally relevant. He reflects upon the current state of preaching through Catholic and Protestant voices. He argues from communication theory that generation is a subculture like ethnicity and race and should be seriously considered in homiletic preparation. He applies contemporary marketing segmentation theory to preaching in proposing a qualified generational segmentation" of the Sunday assembly. Finally, he combines both theories to demonstrate both the opportunity and viability of intergenerational preaching in a Catholic context. Chapters are *Why Effective Preaching Is a Priority: The Problem, - *The Genesis of the Catholic Homily, - *Intergenerational Preaching as a Sacred Dance Between Culture, Language, and Meaning, - *What the Preacher Can Learn from the Marketer, - *The Catholic Sacramental Imagination: A Generational Bridge, - *Does It Work? The Mechanics of Intergenerational Preaching, - and *So What. - Includes tales, graphs, and a conclusion with practical suggestions on how to become an effective and credible intergenerational preacher. Andrew Carl Wisdom, OP, methodically analyzes the situation to which his title refers, bringing many helpful observations into focus.Review for Religious This book is necessary reading for all those who seek to effectively and responsibly preach the word of God in today’s world.Ministry & Liturgy Wisdom’s book reminds us that good preaching is never a random act.Celebrate! The time and effort it takes to read and digest his information and insights are well worthwhile.Celebrate! . . .treats the need for intergenerational preaching; the genesis of the Catholic homily; the intergenerational homily as a sacred dance between culture, language, and meaning; ways marketers can help; the importance of the Catholic sacramental imagination; and the mechanics of intergenerational preaching.Theology Digest I would encourage preachers to read the book. I’m sure it is important to take seriously the diversity reflected in a congregation. Preachers do need to take seriously the challenge of communication in was that will speak to and have echoes for people of a range of ages and backgrounds.The College of Preachers Journal Wisdom makes a fine contribution to a crucial aspect of preaching: exegeting the assembly. Veteran preachers and teachers of homiletics will use his work to great advantage. . . . Intergenerational preaching occurs in more places than the pulpit alone.Pastoral Music This book is very helpful for both beginning and experienced preachers, with its emphasis that the preacher's task when preparing to preach is not only to exegete biblical texts but also the worshipping community.James A. Wallace, CSsR, Washington Theological Union, Homiletix With the acceleration of technological change, new and distinct generations are created faster than before. Generational boundaries become more fluid. Multiple age groups have different generational mindsets, distinct worldviews, and varied spiritual needs. How, then, do preachers speak to congregations that comprise four to five separate generations? Preaching to a Multi-generational Assembly addresses how to effectively and credibly preach to all generations at the same time.In Preaching to a Multi-generational Assembly Andrew Carl Wisdom offers a credible, new homiletic model to make Catholic preaching more exciting, accessible, and effective for both the assembly and preacher by making it more generationally relevant. He reflects upon the current state of preaching through Catholic and Protestant voices. He argues from communication theory that generation is a subculture like ethnicity and race and should be seriously considered in homiletic preparation. He applies contemporary marketing segmentation theory to preaching in proposing a qualified ?generational segmentation? of the Sunday assembly. Finally, he combines both theories to demonstrate both the opportunity and viability of intergenerational preaching in a Catholic context.Chapters are ?Why Effective Preaching Is a Priority: The Problem,? ?The Genesis of the Catholic Homily,? ?Intergenerational Preaching as a Sacred Dance Between Culture, Language, and Meaning,? ?What the Preacher Can Learn from the Marketer,? ?The Catholic Sacramental Imagination: