The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness―a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before. Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence―Personality AI―may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers. Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot―CEO and President, respectively, of Crystal, the app that tells you anyone's personality―show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book: ●      Explains how to understand personality types in various contexts, including sales, recruiting, coaching ●      Provides guidelines for using personality data to learn and execute ●      Explores ethics and compliance considerations surrounding the use of Personality AI ●      Offers valuable insights from a leader in the business applications of Personality AI Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners. The ultimate playbook for using artificial intelligence to communicate better than ever before In this hyper-connected world, effective communication is key to winning business. But there is one piece of the communication puzzle that many of us are still missing personality . Our customers' personality traits drive how they think, what they value, and who they decide to trust. When we can accurately understand all of that and we can, using the Personality AI tools in Predicting Personality then we have the power to meet people where they are, establishing connections and influence that will lead to real growth. This book is your introduction to the artificial intelligence technology that can bring the power of personality to your fingertips today. You'll learn to understand your own personality and use AI to drive next-generation sales, recruiting, coaching, team building, and more. Anyone whose work depends on effective communication can use data to generate personality insights and accelerate business. The end result of the Personality AI process is pure and simple: empathy. Learn these lessons to build trust, connection, and strong relationships in the digital era. The ultimate playbook for using artificial intelligence to communicate better than ever before In this hyper-connected world, effective communication is key to winning business. But there is one piece of the communication puzzle that many of us are still missing― personality . Our customers’ personality traits drive how they think, what they value, and who they decide to trust. When we can accurately understand all of that―and we can, using the Personality AI tools in Predicting Personality ―then we have the power to meet people where they are, establishing connections and influence that will lead to real growth. This book is your introduction to the artificial intelligence technology that can bring the power of personality to your fingertips today. You’ll learn to understand your own personality and use AI to drive next-generation sales, recruiting, coaching, team building, and more. Anyone whose work depends on effective communication can use data to generate personality insights and accelerate business. The end result of the Personality AI process is pure and simple: empathy. Learn these lessons to build trust, connection, and strong relationships in the digital era. Drew D'Agostino and Greg Skloot are CEO and President of Crystal, respectively. Crystal is the app that tells you anyone's personality. Using AI, Crystal accurately identifies a person's motivations, communication style, and other behavioral traits. Their compan