EFFECTIVE ODOR CONTROL - Natural baking soda neutralizes the bacteria that causes odor, stopping it right in its stinkin’ tracks. Organic plant-based powders absorb moisture so you stay dry and fresh. Get powerful all-day odor protection without aluminum. UNSCENTED - No scents, no fake fragrances, just pure ingredients. Pretty Frank natural deodorant is easy to use with just 1-2 swipes and pure enough to put anywhere. Use it on your pits, bits, feet - wherever you need odor protection. ALL NATURAL & ORGANIC - Our deodorants use a base of moisture-rich, organic coconut oil and organic shea butter to soothe your skin. We vow to use only premium, food-grade, organic ingredients with consistent quality checks. NO B.S. (bad stuff) - we mean it! No Aluminum, No Parabens, No Synthetic Fragrance, No Petroleum, and our products are Gluten Free, Non-GMO, and Cruelty Free Certified by Leaping Bunny. Our handcrafted formula has stayed the same for over a decade and all products are made in the USA. NO GREENWASHING - All of our packaging and shipping materials are 100% recyclable and eco-friendly. Additionally, Pretty Frank uses either water-free or water-less formulas. We have saved over 40k gallons of water! We're proud to help preserve one of earth's most precious resources. Our natural deodorants work because of what's in them: odor-fighting powerhouses found in nature. Our baking soda formula knocks out odor by neutralizing the root cause. Arrowroot powder helps you stay dry while letting your body breathe and release toxins. A blend of moisture-rich organic coconut oil and shea butter pampers your pits with nourishing goodness. It's a win-win when it comes to the battle against stink.