THE SENSITIVE ONE SHAMPOO: Formulated with ingredients aimed to soothe and regulate the skin and follicles of these gentler souls so they can get to the business of dogging in comfort + peace. MAIN INGREDIENTS include coconut oil, avocado oil, vitamin E, flax seed oil, jojoba seed oil, and calendula extract. All our products are all natural + free of parabens, toxins, dyes, silicones, sulfates and gluten. COATCARE: Each PRIDE+GROOM formula contains unique blend of all-natural essential oils, signature scents and sustainable ingredients for dog’s specific coat + skin types that provide healing, hydrating, cleansing, nourishing and beautifying benefits. ADVANCED DELIVERY MECHANISMS: Our cone-shaped AppCap (only available for 16oz) allows for flow control, easy one-hand washing & ensuring formula penetrates deep into coat + skin. Plus, no waste! AppCap makes sure each bottle is good to the last drop. THE VERY FIRST BEAUTY BRAND…FOR DOGS: We are the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty lab + fragrance house so dogs can enjoy the same level of luxury, beauty and skincare that humans do.