Traditional shaped flashers with the patented EChip bait technology embedded in the tail Embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators Constructed from a special form of ABS (football helmet material) plastic for superior color brilliance and more strength and shape conformity than any other flasher on the market Equipped at both ends with the highest quality 200 lb. test ball bearing swivels on the market Currently over 15 finishes of HotChip 8 (8 inches long)