For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking - Defining a target readership - Creating pitches for talk shows - Getting media coverage - Utilizing the Internet and other outlets - Preparing for interviews and tours - Hiring an independent publicist   With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.   “Easily the most incisive and expert guide to book publishing ever.” — Publishers Weekly “Everything your publisher, editor, and publicist will never tell you but you need to know.” —M. J. Rose, co-author of Buzz Your Book “No-nonsense, take-charge advice.” —Nancy Lindemeyer, founding editor, Victoria magazine “Essential.” —Ellen Levine, editorial director, Hearst Magazines “For authors planning to go on the road, I recommend this book highly.” —Sharon Kelly Roth, director, public relations, Books & Co., Dayton “Valuable advice here for both the first-time author and the seasoned pro.” —Douglas Clegg,co- author of The Hour Before Dark and Buzz Your Book “A treasure house of essential wisdom for any author seeking to publicize their work.” —Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness   Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites , for which she appeared on The Today Show and Good Morning America .