Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color and design. With these talents, he created a fashion house unlike any other . By the early ’50s, his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses, and movie stars buying his “Capri pants,” silk scarves, and lightweight separates . By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-’60s, the label was synonymous with the gilded lifestyle of an international jetset . The Pucci story is a modern epic with its roots in renaissance Italy : the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo , and a pioneer of diversification into interiors, athletic wear, and accessories . It introduced free-moving, lightweight fabrics, pop-art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies. Featuring hundreds of photographs , drawings, and candid shots from the archive of the Emilio Pucci Foundation , this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty. Each book is uniquely bound with one of a selection of original print fabrics from Emilio Pucci’s collection and will be delivered with one of the stunning fabrics available. “Bright colours, groovy patterns and bold prints: could there be a more life-affirming fashion dynasty than Pucci?” ― The Sunday Times “An extraordinary vision of the life of an extraordinary man.” ― lofficiel.com “An excellent remedy against the prevailing gloom, with its bright colors, joie de vivre and bold «pop» prints, this PUCCI book is a tribute to the fashion house in full rebirth today.” ― COTE Magazine “An insight into fashion’s first family of print.” ― theguardian.com “...an extensive insight into the opulent world of the Pucci family, where art, fashion and history come together in the label’s iconic kaleidoscopic prints.” ― Dazed Digital Vanessa Friedman is the fashion director and chief fashion critic of The New York Times . Previously, she was the fashion editor of the Financial Times , features director of UK In Style, and contributed regularly to T he Economist , The New Yorker , and Vogue . She is the winner of the Fashion Group International’s Media award, the Newswomen’s Club of New York Front Page award for specialty writing, and the Fashion/Beauty Monitor’s Fashion Journalist of the Year award, and is on the advisory council of Princeton University’s History Department. Armando Chitolina worked as a design consultant and art director at Vogue Italia and L'Uomo Vogue , and image consultant for fashion houses Moschino and Mila Schön. His TASCHEN titles include William Claxton's Jazz Seen, Gian Paolo Barbieri's Equator, The Book of Tiki, Naked as a Jaybird and Valentino: A Grand Italian Epic.