Conditioner-based semi-permanent direct dye color Recommended for application to base haircolor levels 6 to 10 Can be mixed with any other Pulp Riot semi-permanent shade(s) to create a custom color Contains anti-bleed properties for creation of multicolored masterpieces Vegan and cruelty-free; does not contain ammonia, parabens, gluten, PPD or MEA A conditioner-based semi-permanent direct dye color that is easy to apply, vibrant and fades true to tone. Contains high-quality vegan ingredients with reparative and restoring properties to maintain and improve the integrity of hair. With each application hair is healthier allowing it to hold color longer. Recommended for application to base haircolor levels 6 to 10. Darker base haircolor levels can be pre-lightened to level 6 to 10 prior to application. Results are most vibrant when applied to the lightest hair. To maximize longevity of color, shampoo hair only as often as necessary using color-safe shampoo and conditioner. Avoid chlorine and direct exposure to sunlight.