FOREVER BETTER: PUMA is constantly pushing to be better than we were yesterday FOREVER BETTER is our commitment to reduce our environmental impact and work together towards a sustainable future PUMA brand logo Fashion Lifestyle Sneaker The Puma GV Special was named after legendary Argentine tennis player Guillermo Vilas (GV). G. Vilas was the first South American male player to win a Grand Slam event, and was also constantly recognized for his unique sense of style. The Puma GV Special features an ultra thick outsole, a breathable plush leather upper, and ventilated side panels.