GOOD FOR BABIES: Super soft and comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex and phthalates. PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change! GOOD FOR THE PLANET: Pura’s diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers. TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents. USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.