Pure Influence: The Journey of An Influencer This Book Covers: 1. Discovering Your Brand 2. The Weight of Your Calling as An Influencer 3. How You Can Create Relevancy 4. Influencer 101: Your Job Description as An Influencer 5. Brand Awareness and Brand Integrity as An Influencer 6. How to BUILD Your LEGACY as an Influencer 7. The Influencer Formula: How to Influence on any Platform- Now and In the Future Written and Narrated by the Author: Matt Lefrandt Matt aggregated his life work onto 200 pages in a 2 week writing flurry, and recorded the audiobook in 3 hours! ​ Excerpts from the Book: INTRODUCTION: …You're off to great places You! …YES, You!  You, are an influencer!  That is so cool! Have you even began to realize how lucky you are!?  Everyone envies you -   You are the most sought after resource in our current world! You see into the future! Like a doctor, you surgically dissect the current trends in any marketplace.  Kind of like a superhero for business… You fly at hyper-speeds, avoiding missiles and asteroids like Han Solo in the Millennium Falcon…  Except, the Millennium Falcon is your body… and Han Solo is your intellect/intuition… and your deep experience -  is the like the force - which gives you the ultimate edge, in your waging of inter-galactic warfare.  The Future is Yours Influencers are the future of marketing. Currently, businesses are spending billions, if not trillions of dollars on marketing efforts. Firms create Ads, Campaigns, Drips, Tricks and Traps. Headcount for some companies can be in the 1000's! Marketing employees serve as soldiers, marshaling war, like pawns on a chess board. They are as dispensable as scouts in Stratego -  Their sole purpose is to collect data and information so businesses can be strategic about where, how and when they will strike, to win the board game and defeat their competitor(s).  Guess what? That's all gonna die. All of it. The Question "Pure Influence" Aims to Solve: Why are you Relevant? I think one of the most off-putting questions I get as an Influencer is: "How did you get so many followers? …and so fast?" …Like its a simple question To me - when confronted with this scenario - their question stems from personal entitlement.  Like -  Since I have so many followers, so should they…  - OR… If it is something that happened so quickly -  they can and should be able to do it too.  #1 Misnomer of Influencing   "Everyone Can Be an Influencer" Its funny 'cuz, the people who seem the most perplexed by my influence, are usually boomers.  Weren't they the ones who dubbed millennial's as the generation of "everyone gets a trophy"? My answer usually goes something like this:  "Sure you can have influence, 'Big Guy' -  Everyone has different levels of persuasion, pull or voice in a certain light. Annnd, Everyone potentially CAN be the President of The United States (Donald Trump proved that). Sure, anyone CAN be an NFL Athlete, an NBA Basketball Player, a touring musician or America's Next Top Model - Sure they can!" But that's not this type of book -  This is not an inspirational Book. This is a guide to doing business as an Independent Contributor in 2018 and beyond.  It's the: "How To: Be Relevant" "How To: Have a Voice…" "…Image, Brand, and Business that Resonates… and Causes Action" Let's Clear The Air… Being an Influencer is NOT a certain look. Being an Influencer is NOT a decision. Being an Influencer is NOT something you can aspire to be… YOU EITHER ARE -or- ARE NOT… that simple. What is Influence? In my own words…  - Influence is an aggregation of personal information, experiences, tastes, smells, ways of living -  that form and shape into deep opinions and perspectives. Influence is solely an experience game... Get ready for 200 pages of passionate discovery on how you can find YOUR BRAND, YOUR STORY AND YOUR LEGACY!