Maintain the colour and tone of your blonde with the Pureology Strength Cure Blonde Shampoo. Formulated to help visibly strengthen and tone your hair with every wash, the shampoo cleanses the scalp and strands to remove impurities and excess oil. Helping to maintain your colour between salon visits, the shampoo is infused with violet pigments to neutralise the appearance of brassiness. The toning formula visibly corrects the appearance of yellow tones within the hair, helping to maintain a fresh appearance. Hair is left feeling soft and nourished, topped with a bright and shiny appernace.