Keep yellow tones out of sight with the Pureology Strength Cure Blonde Shampoo; a multi-benefit toning shampoo that helps keep your blonde looking icy-cool and ashy with violet pigments (from Purple Orchids) to correct and neutralise brassy hues. The purple shampoo creates a rich lather, enveloping your hair in a foamy cloud that smells heavenly, thanks to Pureology’s signature aromatherapy blend of Pear, Rose and Sandalwood. The formula’s star ingredients are Keravis™, a multifaceted protein based complex that helps reinforced damaged hair, and antioxidant-rich Astaxanthin to fend off colour-depleting environmental aggressors to ensure rich colour and shine. The Zerosulfate® formula (enriched with a special blend of Corn, Coconut and Sugar) gently cleanses your scalp and hair without stripping colour, lifting away daily impurities and excess oils from the roots. The haircare brand’s patented Antifade Complex® helps preserve the intensity and vibrancy of your colour with Sunflower Seed, a UV filter and Vitamin E, an antioxidant that fends off colour-depleting environmental aggressors. This colour-correcting shampoo will feel leave your hair feeling refreshed, looking luminous and smelling heavenly. Vegan formula*. *Every formula is made without animal products or by-products.